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IQI substantiates growth ambitions with new sales leader North America

July 06 2023 - News

– Press release – 

IQI Trusted Petfood Ingredients is excited to announce the appointment of Chris Schneider as its new sales leader North America. Chris has joined IQI the 22nd of May and will be responsible for managing and aggressively growing IQI’s business in the US and Canada. With his appointment, IQI further substantiates its ambitions and expansion of the company’s strong position in Europe and North America. 


Chris brings over 27 years of experience in accomplishing and surpassing ambitious business objectives and is naturally focused on and highly skilled in procurement and sales. His extensive and widely recognized experience in marine ingredients and specialty claim ingredients shape him as a unique sales professional in the pet food industry and a great addition to the IQI team. 

Chris’ demonstrated experience in the field of sales include the role of Global Sr. Commercial Director Pet at DSM for the past 8 years. Before that, he was Senior Director of Sales and Demand Planning at Omega Protein for a similar period of time. 

Thrilled to join IQI

“I’m thrilled to join the IQI team and continue growing the foundational business that has established our presence as a valued partner in the pet food industry”, says Chris about joining IQI. “Additionally, I look forward to collaborating with our customers by introducing novel, nutritional and functional ingredient solutions.”chris-schneider-iqi

Accelerating business development

Mark Oostendorp, CEO of IQI Trusted Petfood Ingredients: “Hiring Chris illustrates our growth ambitions in North America, and his experience in specialty ingredients will accelerate our existing and new business development.”

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