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Core values

Looking at major current trends in the pet food industry, it’s clear that sustainability and animal welfare are becoming ever more important. These topics are also at the forefront of our thinking at IQI, stimulating us to improve and develop novel, alternative ingredients. In our latest e-paper, we elaborate on sustainability and how we see it shaping our industry and our own daily business.

Rock solid

Rock solid

We are ambitious and take the tough decisions necessary to distinguish ourselves within the pet food market. Suppliers and customers see us as partners because we get things done with energy and dynamism. We present a strong, positive brand to the outside world. Our drive and goal-orientation make us a unique player in the market. With an inspiring and authentic story, we are a continuing source of energy for our suppliers and customers. Distinguishing ourselves in the market is not our main intention, but a logical consequence of doing exceptional work.

Exceptional

Exceptional

We see the colorful outside world as our laboratory for inspiration. Because we want to know why things are the way they are, we discover possibilities and solutions for customers. And by venturing beyond our boundaries, we discover the breadth of what is possible. We do this by experimenting with new sources for pet food, both inside and outside our own market. As a team, we encourage each other to look at questions or problems without preconceptions. This enables us to discover new sources for pet food and to further optimize our distribution channels. Our creativity is translated into classy commodities, new specialities and innovative recipes. Our ability to explore is what surprises our customers.

Exploring

Exploring

We are ambitious and take the tough decisions necessary to distinguish ourselves within the pet food market. Suppliers and customers see us as partners because we get things done with energy and dynamism. We present a strong, positive brand to the outside world. Our drive and goal-orientation make us a unique player in the market. With an inspiring and authentic story, we are a continuing source of energy for our suppliers and customers. Distinguishing ourselves in the market is not our main intention, but a logical consequence of doing exceptional work.

Partner driven

Partner driven

We see the colorful outside world as our laboratory for inspiration. Because we want to know why things are the way they are, we discover possibilities and solutions for customers. And by venturing beyond our boundaries, we discover the breadth of what is possible. We do this by experimenting with new sources for pet food, both inside and outside our own market. As a team, we encourage each other to look at questions or problems without preconceptions. This enables us to discover new sources for pet food and to further optimize our distribution channels. Our creativity is translated into classy commodities, new specialities and innovative recipes. Our ability to explore is what surprises our customers.

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