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Natural flavor powder

Palatability is a key item in pet food. Any ingredient that assists or even improves the palatability of pet food is more than appreciated. With the strong growth of cat and small dog populations, the percentage of 'picky' eaters has also increased. Added to the humanization trend and the strong growth in senior pets, the palatability of pet food has become increasingly important. Palatability can be enhanced by using more palatable ingredients, but also by using ingredients that fortify the sensory effect of savory ingredients. A natural ingredient that does this is caramelized sugar. This natural product without additives (so not caramel color) has a long track record in fortifying savory and coffee flavors in food.

IQI is cooperating with Royal Buisman concerning caramelized sugars for application in pet foods. Caramelized sugars are light to dark brown or powders (they can also be a liquid, but IQI focuses on selling a pure powder), which are obtained by the traditional process of controlled heating of carbohydrates. Royal Buisman offers so-called Natural Caramelized Sugars (NCS). NCS are made from carbohydrates only, without the use of reactants. Caramelized sugars as flavorings

In the EU, flavorings must comply with the Regulation (EC) No. 1334/2008.

Functional benefits of adding a natural flavor to pet food:

Clean ingredient

  • ‐No E-nr
  • ‐No additives used in the process
  • ‐No maltodextrin used for the dried product (pure caramelized sugar)
  • ‐Unique manufacturing process


  • Superior flavor compared to caramel coloring

Color-enhancing effect:

  • Lots of experience in the meat-processing industry

IQI solutions:

  • A unique, pure, dried caramelized sugar:

‐NCS 15 P

‐NCS 23 P

  • Product available in bag in box (25kg)
  • 24-month shelf life

White papers and product leaflets about Natural flavor powder

March 30 2023

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December 14 2021

Natural dietary fibers as an important and versatile functional ingredient in pet food

Dietary fibers are increasingly recognized as an important functional ingredient in pet food. The main distinctions in functionality are between soluble versus insoluble fibers and fermentable versus non-fermentable fibers. These...

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June 15 2020

Full-fat krill meal: excellent natural source of nutrients for pet food

Pets need a well-balanced diet for optimal health. Antarctic krill is a functional, sustainable and traceable MSC-certified marine ingredient that combines a number of important nutrients. Processed into full-fat krill...

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October 18 2023

Trusted Thai sweet potato pellets: natural, healthy & grain-free

With this new ingredient, we aim to help you serving pet parents that actively target grain-free pet food – avoiding wheat, rice, corn, and other grains in the diets of...

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February 13 2023

Choosing the best source of protein: a case of the chicken or the egg?

Spray-dried chicken meat powder (CMP or dried chicken) and pure whole egg powder are two excellent sources of high-quality, functional, and palatable proteins. Both offer nutritional value and health benefits...

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March 09 2021

A functional and cost-effective pre-cooked corn ingredient in an unstable market

At the start of the new year, pet food manufacturers were confronted with price increases for a number of ingredients. Due to complications relating to Covid-19 and other natural and trade-related causes, certain raw materials have become more expensive and less readily available. Corn...

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October 31 2023

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Get in touch

Do you want to know more on our products?
Please fill in your contact details and we will contact you.

Chris Schneider Sales Director
Julie Ninneman Sales
IQI_Paul Verderber
Paul Verderber Sales

If you have any questions or comments on this ingredient, please do not hesitate to contact us for more information.

We look forward to your response!

View all white papers