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New online product database classification to inspire innovation and co-creation

May 23 2024 - Blog

dog showing our new online product database classificationAt IQI Trusted Petfood Ingredients, we specialize in developing and supplying high-quality pet food ingredients catered to meet market demand. Many of our customers require specific solutions to make front-of-package label claims. As the first in our industry, we have therefore classified our online product database according to label claims rather than products.

Classification to claims

A traditional, product-based classification quickly steers you down the beaten path rather than exploring different, more innovative solutions to meet market trends. For the classification of our new product database, we have selected overarching trends and created the following criteria: flavor, health & wellness, sustainability & welfare, and other claims. The latter sub-divides into a variety of label claims, such as grain-free, high omega-3, improved palatability, non-GMO, or organic. In this way, we aim to inspire our customers with a wider view of possible solutions.

A broad view of solutions

As the next step, we would like to get involved with customers and suppliers more closely and start building a relationship that enables steps to be made towards co-creation and co-development. Through close collaboration with both, we can determine or develop the optimal ingredients that fit the full product scope from an early stage. Besides technical functionality, for example, customers might be looking for an ingredient that also meets their ambitions in other areas, such as specific health aspects, sustainability, or animal welfare.

Visit our product portfolio

We cordially invite you to explore our new pure products portfolio. Each ingredient comes with a description and links to available leaflets, white papers, and blogs. Our product range has been optimized specifically for the North-American and European markets, focusing on these regions. Please feel free to contact us for more information and/or if you are looking for an ingredient or a solution that is not listed here.

Geert van der Velden | LinkedIn

Geert van der Velden

Geert van der Velden is IQI Trusted Petfood Ingredients’ Innovation Manager responsible for Business Development, generating new products and concepts that meet the needs of existing and new customers. Geert has more than 25 years of experience in the international pet food industry and has gained knowledge and experience in many sections of IQI’s business. He has been with IQI since 2019.

View all white papers