IQI and AstaReal at CIPEU 2025 in Zaragoza

September 11 2025 - News

IQI Trusted Petfood Ingredients will attend CIPEU 2025, the European Pet Food Industry Congress, on October 1–2 in Zaragoza, Spain. Together with AstaReal, IQI will be present at Stand B/9 to showcase Novasta® EB15 and its benefits for pet health and performance. 

AstaReal is a global pioneer and expert in natural astaxanthin production, a powerful antioxidant that supports pets’ immune system, cognition, vision, and muscle recovery. In collaboration with AstaReal, IQI offers Novasta® EB15: a thermostable, encapsulated powder that retains its full activity during pet food processing. This makes it a reliable ingredient for a wide range of pet food applications – from supporting healthy ageing to enhancing performance and recovery. 

Proven benefits for dental health 

Recent trials in the USA have shown that Novasta® EB15 also provides specific benefits for dental health. In a 28-day study with dental chews, results demonstrated 15.2% less plaque and 78.4% less tartar build-up compared to kibble alone. These outcomes confirm the science-backed potential of astaxanthin as a valuable ingredient for promoting pet wellbeing. 

Meet IQI and AstaReal at CIPEU 

CIPEU 2025 is the European meeting point for professionals, suppliers, and manufacturers in the pet food industry, offering a program focused on innovation, networking, and business opportunities. We look forward to connecting with you at the event. Visit us at Stand B/9 to discover more about Novasta® EB15 and its applications. 

Would you like a more in-depth conversation? You can also schedule a meeting with IQI’s Innovation Manager, Geert van der Velden, during the congress.