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Finding the right ingredients to support health and wellness claims

October 06 2022

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IQI-white-paper_health_well-being_pet foodHealth and well-being claims are driving the global pet food market. Such claims on pet food packaging can help pet parents make the right choices for keeping their cats or dogs comfortable and healthy. Pet health claims can relate to many different aspects, from supporting a healthy digestion to supporting a healthy skin and coat, targeting specific health issues, or catering to the needs of specific breeds, or their age group. There are many opportunities for pet food manufacturers to develop and market pet food that meets these demands. As the total number of pets around the world increases and pet parents take increasingly better care of their pets, resulting in a strong aging pet population, this accelerates market demand for pet food with specific health and well-being benefits.

In the latest white paper by Geert van der Velden, IQI Trusted Petfood Ingredients’ Innovation Manager, he takes a closer look at what specific claims for health and well-being entail, what benefits specific ingredients provide for the health and well-being of cats and dogs, and what new ingredients are on the market.

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