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June 25 2026
Download whitepaper
Pet health claims can relate to many different aspects, from supporting a healthy digestion to supporting a healthy skin and coat, targeting specific health issues, or catering to the needs of specific breeds, or their age group. There are many opportunities for pet food manufacturers to develop and market pet food that meets these demands.
In this white paper, IQI’s Innovation Manager Geert van der Velden explains what certain claims for health and well-being entail, and which ingredients provide what benefits for the health and well-being of cats and dogs.
Pure algae 
Pure fish oil 
Pure Krill 
Pure chicken