Pure astaxanthin has become a highly targeted pet food ingredient because of its potent antioxidant and anti-inflammatory properties. The freshwater microalgae Haematococcus pluvialis is the most abundant source of natural astaxanthin biomass. Research shows that astaxanthin contributes to a better immune defense and improved immune response in pets in general. It also stimulates muscle function and recovery specifically in dogs. Senior pets in particular can benefit from astaxanthin as a highly bioactive ingredient.
Novasta® EB15 is the safest and most studied brand of astaxanthin and is produced by IQI’s partner AstaReal in Sweden. The company cultivates the freshwater microalgae in-house in closed photobioreactors under sterile conditions. This makes it a clean, green, and sustainable source of pure astaxanthin biomass. Encapsulation boosts its resilience against food processing effects, particularly heating, so that it can be incorporated into more ‘open’ formulations (such as pellets, meal mixes, and soft chew treats) with less concern about product stability and quality. Novasta® EB15 can be added to a wide variety of extruded or wet pet food.
White papers and product leaflets about EB15 astaxanthin (algae based)
July 19 2021
Finding the right ingredients for senior pet nutrition to support healthy aging
Many countries have a strong aging pet population as well as a human one, which accelerates market demand for senior pet nutrition. Ensuring that cats and dogs get the right...
Read moreMarch 30 2023
Natural astaxanthin: How the ‘king of carotenoids’ can upgrade pet food
Famous for its potent antioxidant and anti-inflammatory properties, natural astaxanthin has become a highly targeted ingredient – not only for human consumption but also for pet food. Research shows that...
Read moreRelated news and blogs about EB15 astaxanthin (algae based)
June 05 2023
‘Protecting’ and promoting astaxanthin as a key ingredient for premium pet food
Thermostability is a well-known, critical issue for pet food manufacturers. In short, it means that the unique structure and chemical...
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April 03 2023
Read our latest whitepaper on astaxanthin and get the antioxidant top of mind
While pet food specialists and scientists do know its potent antioxidant and anti-inflammatory properties among, natural astaxanthin does not yet...
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October 04 2022
Astaxanthin: a powerhouse antioxidant
Antioxidants are critically important substances that support the health and well-being of cats and dogs. They can be found in...
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