IQI appoints Patricia Van Nielandt as Sales Manager Benelux

September 22 2026 - News

IQI Trusted Petfood Ingredients proudly announces the appointment of Patricia Van Nielandt as Sales Manager Benelux. From the 16th of September 2026, Patricia will strengthen IQI’s European sales team in the Netherlands, Belgium and Luxemburg. She combines a background in product marketing and sales with extensive knowledge of animal health and pet nutrition.  

Strong background in pet health and nutrition

Patricia brings more than a decade of experience in pet food and pet health, combining a veterinary background with strong commercial expertise. Most recently, she served as Product Manager and Team Leader Petfood at Virbac, where she launched the first-ever medicated pet food for cats. Her extensive knowledge of pet nutrition, product development, and technical support enables her to help customers turn scientific insights into successful market solutions. Patricia’s unique blend of technical and commercial expertise will further strengthen IQI’s ability to support innovation and growth across the pet food industry. 

Elsebeth Soendergaard, Sales Director Europe at IQI: “We’re excited to welcome Patricia to the IQI team. With her background and her extensive experience in pet health and well-being, she is very well positioned to help our customers find the best ingredients. Patricia is a great fit for IQI. Leveraging innovative ingredients to develop the best and healthiest pet food together with our customers is what we are all about.” 

Understanding Your Needs, Creating Solutions That Fit 

In her new role, Patricia will combine her unique set of skills and experience with her love for animals: “As a veterinarian, I saw firsthand how the right nutrition can have a profound impact on an animal’s health and quality of life. That experience continues to shape my passion for helping customers make informed nutritional choices for pets.” 

“In recent years, I have expanded my expertise by managing product portfolios for both companion and large animals, leading marketing activities, and strengthening the market position of products in competitive segments. This has given me a strong understanding of the day-to-day challenges our customers face,” says Patricia. “Animal well-being has always been at the heart of my work. Combining veterinary expertise with commercial experience enables me to support customers with practical, nutrition-focused solutions that create real value.”