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October 04 2022 - News
Antioxidants are critically important substances that support the health and well-being of cats and dogs. They can be found in many different plant-based food sources as well as different kinds of seafood. One of the most beneficial methods to ensure plenty of antioxidants in pet food is by adding them as a supplement. As of recently, IQI offers a new and powerful antioxidant: astaxanthin-rich microalgae.
Astaxanthin is a red pigment found mostly in krill, salmon, shrimp and microalgae. Next to giving off color, astaxanthin is a powerful antioxidant that has a strong ability to both balance and strengthen the immune system, thereby improving its ability to defend the body whilst also helping to suppress the overactive immune responses that create unwanted inflammation. It Is also beneficial for eyes and vision, supports skin and coat health, and improves gut functioning. Specific benefits for senior dogs include improved mitochondrial function, which raises their overall energy level.
Our supplier AstaReal in Sweden produces astaxanthin from microalgae and is committed to working towards increasing health and wellbeing of pets in a sustainable way. Microalgae are the primary food source for essentially all marine and freshwater food chains. For the production of astaxanthin-rich micro-algae, AstaReal uses the most abundant source of microalgae found in fresh open water, Haematococcus pluvialis, which makes it a sustainable source.
IQI astaxanthin-rich microalgae is supplied as a red powder, composed of 66% rape seed oil and 32% algae biomass. It contains more than 1.5% astaxanthin, as well as the antioxidants tocopherol and ascorbyl palmitate. The unique thing about this composition is that it is way more thermostable. As an antioxidant, astaxanthin is 4.9 times stronger than beta-carotene, 110 times stronger than vitamin E and 6,000 times stronger than vitamin C. IQI astaxanthin-rich microalgae can be added to any kind of extruded or wet pet food and makes a great addition to the diet of cats and dogs.
Read more: https://www.astareal.se/benefits-of-astareal-astaxanthin/
On October 1, 2022, AstaReal announced a new strategic partnership with IQI trusted Petfood Ingredients to bring their innovative, science-based, health ingredient to the pet food market in Europe. The partnership combines the strengths of both companies to form a greater whole. AstaReal will provide its well-researched, natural algae-derived ingredient, while IQI Petfood Ingredients will act as a growth engine for Europe, connecting AstaReal with local and regional players in the pet food industry looking for high-quality, pure solutions.
Strategic partnership AstaReal & IQI: IQI Roeland Vreeswijk, Sales Director Europe, AstaReal Key Accountmanager Astrid van der Staaij & IQI Innovation Manager Geert van der Velden
AstaReal AB is part of the AstaReal Group which is fully owned by the Japanese pharmaceutical company Fuji Chemical Industries Co., Ltd. The AstaReal Group is a global pioneer and expert in natural astaxanthin production, R&D and clinical science. As a global leader in the market, we recognize our responsibility to educate the world about natural astaxanthin’s outstanding benefits for human and animal health whilst also setting the highest standards of product quality and purity.
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