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IQI welcomes new Vice President of Sales for North America

July 08 2021 - News

IQI Trusted Petfood Ingredients is pleased to announce the appointment of Betty McPhee as its new Vice President of Sales for North America. Effective July 1st, 2021, Betty is responsible for continued sales of high-quality pet food ingredients in the growing North American pet food market.

Betty brings more than 25 years of experience in sales, marketing, and strategic business development in the fields of pet food, animal feed, and human food, having previously worked in various sales, marketing, and strategic business development positions at key players, including AGT Foods, Omega Protein, and Cargill.

Strategic partnerships

At IQI Trusted Petfood Ingredients, Betty’s mission includes giving further shape to the strategic partnerships with customer and suppliers, and continuously increasing IQI’s added value in the pet food supply chain. Betty has an extensive network of contacts within the pet food industry and the required technical expertise to work with new, innovative products and solutions. As a sales executive, she delivers measurable and sustainable outcomes and has proven success in formulating and executing sales strategies that strengthen competitive positioning, increase market share, and drive productivity.

Challenging market with plenty of growth potential

With the appointment of Betty, IQI is further substantiating its ambitions and plans to expand the company’s strong position in North America. Mark Oostendorp, CEO of IQI Trusted Petfood Ingredients: “The North American pet food market has immense growth potential and is very dynamic. To realize our ambition to be a solution provider for premium pet food products, we are pleased to have Betty on board with her more than 25 years of experience in specialty ingredients for pet food.”

 

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